Written by Ellonda Williams, Director of EDI at B Lab


Creating a more inclusive organization is hard work—creating that shift globally is even harder. My goal for B Lab is to create an environment where everyone—no matter their background—can succeed, feel a sense of belonging, and learn from one another. Inclusion improves employee experience, helps us understand and serve our customers better, and makes us a stronger business. Building a culture of inclusion is an ongoing journey, and we are committed to pursuing a more balanced workplace.

JEDI Vision, Mission & Philosophy

Our collective global vision is of an inclusive, equitable and regenerative economic system for all people and the planet.

At B Lab an equitable, diverse and inclusive workplace is one where all employees and volunteers, whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, education or disability, feel valued and respected. We are committed to a nondiscriminatory approach and provide equal opportunity for employment and advancement in all of our teams, programs, and worksites. We respect and value diverse life experiences and heritages and ensure that all voices are valued and heard.

B Lab’s Anti-racism Stance

Anti-racism is a vital step in our JEDI  journey. Antiracism is a paradigm within critical theory utilized to explain and counteract the persistent impact of racism by promoting social justice. Racism is both a Global issue and more than solely about race. Oppression exists worldwide.

Our movement calls for boldness and inclusivity with the purpose of a betterment for all, and it’s imperative that we continue to seek ways to “practice what we preach” at B Lab.

Racism is not just a US/Canadian Problem. Transphobia, xenophobia and intolerance are problems prevalent in all societies. Antiracism work encompasses different work streams in different countries where we have presence, and a unified antiracist approach can encompass the pillars that hold true at the global, systemic level. We recognize we have work to do to get to this stage as an organization.

JEDI in Practice