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Written by Ellonda Williams, Director of JEDI at B Lab.


Creating a more inclusive organization is hard work; creating that shift globally is even harder. My goal for B Lab is to create an environment where everyone—no matter their background—can succeed, feel a sense of belonging, and learn from one another. Inclusion improves employee experience, helps us understand and serve our customers better, and makes us a stronger business. Building a culture of inclusion is an ongoing journey, and we are committed to pursuing a more balanced workplace.

Please keep in mind that this article is not exhaustive; Ellonda and the POps team are happy to answer questions and provide support to teams for any information not covered by this article. Please reach out to us with any questions by opening a new ticket - ticket responses are added to the FAQs section below on a regular basis. 

Justice, Equity, Diversity, & Inclusion (JEDI) at B Lab

JEDI Vision, Mission, and Philosophy 

Our collective global vision is of an inclusive, equitable, and regenerative economic system for all people and the planet.

At B Lab, an equitable, diverse, and inclusive workplace is one where all employees and volunteers, whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, or disability, feel valued and respected. We are committed to a nondiscriminatory approach and provide equal opportunity for employment and advancement in all of our teams, programs, and worksites. We respect and value diverse life experiences and heritages and ensure that all voices are valued and heard.

B Lab's Anti-Racism Stance

Anti-racism is a vital step in our JEDI  journey. Antiracism is a paradigm within critical theory utilized to explain and counteract the persistent impact of racism by promoting social justice. Racism is both a global issue and more than solely about race. Oppression exists worldwide.

Our movement calls for boldness and inclusivity with the purpose of betterment for all, and it’s imperative that we continue to seek ways to “practice what we preach” at B Lab.


Racism is not just a US/Canadian Problem. Transphobia, xenophobia, and intolerance are problems prevalent in all societies. Antiracism work encompasses different work streams in different countries where we have presence, and a unified antiracist approach can encompass the pillars that hold true at the global, systemic level. We recognize we have work to do to get to this stage as an organization.



JEDI in Practice

You can find out more about JEDI practice at B Lab by reading the following articles:

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